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About India Social Wiki
The IndiaSocial™ Wiki or the "Social Media in India Wiki" aims to dynamically capture the social media journey and resources from an India perspective. The wiki will collate diverse experiences and learnings of participants, from across domains and verticals – each unique, each valuable. To begin with, we will take volunteers and moderators on a select basis - if interested you could "mailto:open@indiasocial.in". Be patient, content takes time to build. It's important that we focus on the quality, not just the quantity.
While editing sections, we request you to list the items in an alphabetical/ chronological/ reverse chronological manner as the case may be.
What is Social Media
Social Media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content". Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Social media utilization is believed to be a driving factor in the idea that the current period in time will be defined as the Attention Age.
Social media can be said to have three components:
- Concept (art, information, or meme).
- Media (physical, electronic, or verbal).
- Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).
Common forms of social media:
- Concepts, slogans, and statements with a high memory retention quotient, that excite others to repeat.
- Grass-Roots direct action information dissemination such as public speaking, installations, performance, and demonstrations.
- Electronic media with 'sharing', syndication, or search algorithm technologies (includes internet and mobile devices).
- Print media, designed to be re-distributed.
Source : Wikipedia
India - Social Media Case-studies
The IndiaSocial Wiki will share, on an ongoing basis, the best Indian case-studies of social media usage and impact across sectors – government and policy, not-for-profits, media, enterprise, human resource and marketing.Some of them are listed here.
Submit a Case-Study here
Existing Case-Studies
- How Cleartrip travels through Social Media
Cleartrip has upheld integrity and transparency as foundational values of our brand. Embracing these values has made it incredibly easy for the brand and the organization to have an active social media presence–tapping every viable social media touchpoint we can to engage customers in dialogue and share with the online world.
- How Breakthrough Rang the Bell via the Internet
One of the main reasons that make the campaign special is that it has been able to sustain interest amongst the Social Media users even after a year of its launch via TV and Radio. The Bell Bajao blog has become one of the few platforms created by an NGO for user generated content. The online activities carried on by the Bell Bajao team are interactive, responsive and attentive of what others are saying. The campaign does not merely use the online space to showcase its work but sees it as a place to share, connect learn and reach out.
India - Social Media Events
A section that helps you find the upcoming events in the Social Media world.You can list your events, from upcoming Blogger meets, unconferences...to large format seminars here.Click on the link above to enter the section.
India -Social Media Landscape
The social media environment is evolving rapidly in India. This section captures the changing landscape, facts, insights, and learnings for the reader to get a sense of what's happening on the ground. The section share some of the insights in the ever changing field of media and talks about the overview,milestones and issues in social media in India.
India - Social Media Resources
A useful section for those who are looking for content on Social Media in India.This is a place to find articles, reports and insights from the key players in the industry.In short - links you can use to know more about Social Media.Enter the section to know more and also add content that you come across and find worth enough sharing with other readers.Happy Sharing!
India - Social Media in News
Due to growing influence of Social Media in India, mainstream media tries to capture social media usage done at various levels.This section tries to capture social media reportage in mainstream media. Do add yours...
External Links: IndiaSocial's Footprints
Guidelines to Add Content
The IndiaSocial™ Wiki or the "Social Media in India Wiki" aims to dynamically capture the social media journey and resources from an India perspective. The wiki will collate diverse experiences and learnings of participants, from across domains and verticals – each unique, each valuable.
To begin with, we will take volunteers and moderators on a select basis - if interested you could "mailto:open@indiasocial.in". It's important that we focus on the quality, not just the quantity.
Few points to be taken care of:
- India Social has the right to remove any previously added content and also reject any content post.
- India Social has the right to add/delete contributors on Wiki.
Some standard policies that are a part of Wikipedia-Policies and Guidelines :
- be clear and concise. Avoid esoteric legal terms and verbose dumbed-down language. Be both plain and concise. Clarity and terseness are not in opposition: direct and brief writing is more clear. Footnotes may be used for further clarification.
- emphasize the spirit of the rule. Verbosity is not a defense against misinterpretation. Be unambiguous and specific: avoid platitudes and generalities. Don't theorize, and omit needless words, especially adjectives. If the spirit of the rule is clear, say no more.
- maintain scope, avoid redundancy. Both purpose and scope must be clearly provided in the lead, and not merely as an aside. Content should be within the scope of its policy.Policies should not be redundant with other policies, or within themselves.Do not summarize, copy, or extract text. Avoid needless reminders.
- avoid overlinking. Links should be used only when clarification or context is needed. Links to other policies, guidelines, or essays may inadvertently or intentionally defer authority to them. Make it clear when links defer, and when they do not.
Consult the User's Guide for information on using the wiki software.
