India - Social Media in News
From IndiaSocial
We are making an effort to gather information regarding coverage of social media by India traditional media.The following are some of our findings:
Social networking is a serious business Hindu Business Line
Dated: Feb 13, 2010
This article talks about how companies are using employees' urge to keep in touch with people to their advantage by also creating their own networking tools, which they believe are useful to businesses. Companies like EMC and IBM are approaching social media as learning and development version.
Tags: Social networking sites, LinkedIn, Twitter and Skype, social media etc.
Microblogging may replace email: Gartner Economic Times
Dated: Feb 03, 2010
This article talks about the recent research study by IT research major Gartner stating that social networking will replace email as the primary vehicle for communications for one in five businesses across the world. It mentions how Bharti has already switched to a sms based intranet and also talks about how companies like Oracle and SAP already offer social networking applications inside their ERP systems.
Tags: Micro blogging, twitter, social networking
Websense unveils security application for Facebook users Hindu Business Line
Dated: Feb 02, 2010
This article talks about the launch of ‘Defensio', a security application that protects Facebook users from encountering inappropriate content, malicious links, viruses or spam.
Tags: Facebook, Websense web 2.0,
- Social networking a next big thing Economic Times
Dated: Jan13, 2010
This article talks about a recent study by Lodestar Universal McCann, which covered over 24,000 respondents across 40 countries, highlighting the growth of social media and its influence on people’s lives.
Tags: Social media, micro blogging, blog
- What Twitter can do for advertisers Financial Express
Dated: Jan 07, 2010 This article talks about how a number of companies are beginning to analyze Twitter feeds to assess what consumers are saying about their brands in competitive markets. It mentions agencies like Arc Worldwide, Ogilvy & Mather who have designed social media marketing campaigns for their varied clients.
'Tags: Social media, Twitter, Facebook, Social media campaigns
- Waiting for the big bang digital campaign Financial Express
Dated: Dec 22, 2009
This article talks about how several brands are using the digital medium as a critical part of their marketing mix. For example: Tata Sky experimented with a Twitter-enabled advertising banner to promote Tata Sky Active, Tata Motors successfully created hype and garnered test drive bookings prior to the launch of Indigo Manza through a social media campaign. Forbes India just concluded a ‘Twinterview’ with Rajiv Bajaj.
Tags: Indian corporate, Digital media campaign, online campaign
- Three ways to build a stronger public profile Money Control
Dated: Dec 21, 2009 This article talks about few simple rules to build a strong online profile.
Tags: Twitter, Facebook, Social forums, blogs
- In India, mobile will leapfrog digital Economic Times
Dated:18 Dec 2009
In this interview Seth Solomons, Chief marketing officer, Digitas talks about the great potential of digital medium and opportunities in India.
Tags: Digital marketing, Importance of Digital media
- The Constant Tweeter Outlook India
Dated: Nov 28, 2009
This article talks about a book titled ‘No money marketing’ by Jessie Paul (Marketing Head of Wipro)as a refresher on new-age marketing and how the Internet and social media are changing the way ideas are pitched and products and personalities are sold.
Tags: Social media, marketing, Twitter, Facebook LinkedIn,
- India Inc is all a Twitter Business Standard
Dated: October 21, 2009
In this interview the Mahesh Murthy, Founder and CEO, Pinstorm talks about how their team monitors around 1,600 tweets or conversations a day for a client in the banking segment. He also talks about the growing popularity of Twitter among Indian corporates. It mentions TCS, ICICI Bank, Infosys among some corporate who are present on Twitter.
Tags: Indian corporates,Twitter
- Orkut losing to Facebook in battle for market share in India Livemint
Dated: Oct 14, 2009
This article talks about Orkut losing to Facebook in battle for market share in India. It mentions how Facebook has rolled an application that allows users with dual accounts to transfer their Orkut contact list to Facebook in five simple steps. It quotes ViziSense, an Internet research firm stating that 34% of Orkut’s 14.4 million users are also active on Facebook.
Tags: Orkut , Facebook, Internet Research Firm
- Social Media party Hindu Business
Dated: Oct01, 2009
The article talks about the book titled Social Media Marketing: An Hour a Day by Dave Evans where he speaks about how social media is actually like a party of social conversations that take place among the customers regarding some brands or products etc. and how these conversations can be influenced by the participation of the marketer.
Tags: Social media, social web, Facebook
- Social networking sites attracts brands campaignHindu Business Line
Dated: Sept30, 2009
This article talks about how companies are extensively using social networking sites to engage with their customers. It quotes a study by Webchutney highlighting how the ad spends on digital media will grow by 44% this fiscal. It mentions Samsung Mobile, Vodafone, Airtel, Kwality and adidas who have a presence on social networking sites.
Tags: Facebook, Orkut, Bigadda, Ibibo, Fropper, Nasdaq – listed comScore,
- Travel cos log on to social networking sites Blonnet
Dated:Sep 26, 2009
This article talks about how travel companies have been quick to log on to social networking sites like Facebook, Twitter, Orkut which give them a peek into consumer preferences. It mentions social media initiatives ranging from 15% discount to Facebook fans, empowering fans to become ambassadors by firms like Mahindra Homestays, Taj hotels, Travelocity.
'Tags: Social media, Facebook, Twitter, Online travel firms
- Mobile phones will push next drive of social communication’ Blonnet
Dated: Sep 24,2009
In this interview Pushkar Sane, Chief Digital Officer (North and South Asia), Starcom MediaVest Group talks about how apart from “sporadic” attempts, the digital medium has not been fully exploited by stakeholders in India. He also shares his thoughts on the mobile phones how it will push the next drive of social communication as networks improve and devices become powerful.
Tags: Digital media, iphones, mobile phones, Online media
- Social media should charge for the content Hindu Business Line
Dated: Sept08, 2009
In this interview, Sir Martin Sorrell, CEO, WPP talks about the need for online media applications such as Facebook and Twitter to monetize themselves and not just rely on user traffic.
Tags: Social media, Google, Facebook, You tube, Advertising etc.
- Social Networking Sites Grab Big Slice Of Web Ads Business World
Dated: Sep 02, 2009
This article talks about the report by analytics firm comScore which underscores the increasing prominence of social media sites in the Internet landscape and broadening acceptance of the sites by brand advertisers.
Tags: Social networking sites, Web ads, MySpace, Facebook, Aol, At&t, Comscore
- Analysis using a new language Business World
Dated: 13 Jul 2009
In this article Gaurav Mishra CEO of business consultancy 2020 Social talks about popular tendency of putting excessive emphasis on social media platforms instead of analyzing what the actual need is from these platforms.
Tags: Social network, Twitter, Facebook, media
- Is YouTube the next marketing mantra? Blonnet
Dated: Jul 09, 2007
This article talks about how some companies are using you tube as its marketing tool. It mentions brands like IBM, Nike, Ford, ITC etc who use it for any new product launch, events or to connect with consumers.
Tags: Internet, online marketing, you tube
- India Inc wakes up to social media Business Today
Dated: June 26, 2009
This article talks about how Indian companies are leveraging informal social networks to engage people, mollify customers, strengthen their brands and even hire people.
Tags: Orkut, Facebook, LinkedIn, you tube
- Companies log in to social networking sites to push brands Economic Times
Dated: 1 Apr 2009
This article talks about how some Indian ccompanies are using peer to peer network on sites like Facebook or Twitter to spread product reviews and create buzz around the brand. Apollo-group, HUL, Tata Tea, Titan, HDFC are among those who use networking sites to catch consumer eye to reach them more effectively.
Tags: cost-effective marketing, advertising space, social networks
