India - Social Media Case-Studies
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Existing Case-Studies
- How Cleartrip travels through Social Media
Cleartrip has upheld integrity and transparency as foundational values of our brand. Embracing these values has made it incredibly easy for the brand and the organization to have an active social media presence–tapping every viable social media touchpoint we can to engage customers in dialogue and share with the online world.
- How Breakthrough Rang the Bell via the Internet
One of the main reasons that make the campaign special is that it has been able to sustain interest amongst the Social Media users even after a year of its launch via TV and Radio. The Bell Bajao blog has become one of the few platforms created by an NGO for user generated content. The online activities carried on by the Bell Bajao team are interactive, responsive and attentive of what others are saying. The campaign does not merely use the online space to showcase its work but sees it as a place to share, connect learn and reach out.
